If you’re a researcher who cringes at social media or public speaking, this episode is for you.
This week’s The Tea Room is a special episode for anyone engaged in medical research.
We discover straightforward strategies for enhancing your profile and how to boost your odds at getting grants.
Our guest, Kylie Ahern, knows a lot about science communications. In 2004 she started Cosmos, Australia’s award-winning science magazine. Now she consults to researchers and institutions about the secret behind getting grants and how to engage an audience authentically.
“Ultimately science needs to be funded so you need to engage people and not just assume that they know about what you are doing and why,” she says.
Ms Ahern provides a solid place to start creating a science communication strategy for your research.
“List the five top questions that people always ask about your research. How do you answer them? And then start creating content about that – start putting it out there,” she said.
Ms Ahern acknowledges that time is a challenge for most medical researchers, but says fear also gets in the way of creating a strategy: “Think of the thing you fear the most – maybe it’s talking or media?– and lean into it. That’s the thing I tended to not do when I was younger.”
You can listen and subscribe to the show by searching for “The Tea Room Medical Republic” in your favourite podcast player.
