Have you ever lost a receptionist without notice and wondered how you were going to survive the week?Radjdeep Ubeja, has shown that social media can be a more efficient way to advertise for general practice staff than the typical classifieds sections of the medical newspapers or seek “We were using local newspapers and it was costing […]
Have you ever lost a receptionist without notice and wondered how you were going to survive the week?Radjdeep Ubeja, has shown that social media can be a more efficient way to advertise for general practice staff than the typical classifieds sections of the medical newspapers or seek
“We were using local newspapers and it was costing a lot of money and it would take a lot of time before that ad was put in the newspaper. And then the feedback time of someone seeing that and getting back to you. “The younger generation might not be using that sort of generic media at all so we weren’t getting a good response.” At 23, he is the national vice chair for the General Practice Student Network and also the future of his family-run practice in Maitland, NSW. With over 90% of Australians using Facebook, the social media site four times the penetration of the next most popular platform, LinkedIn.
Radjeep also tapped into the site’s capacity to target advertising to a specific demographic within that: “Say you wanted someone that lived in the local are because they would be more likely to apply for the job- you can target your ad to people that live within 10km of your practice. And you can get better yield for your money advertising to a specific age group, with specific interests and so on.” The $30 advert reached 1650 people over four days and received 32 applications in total. Many of those were received directly though the Facebook page Radjeep had created for the practice which was ‘Liked’ and shared amongst the target audience.
Radjeep wonders whether the platform could be used to similar effect to recruit nurses and doctors. But he’s convinced that practices of this generation can embrace social media to raise their profile amongst potential patients as well as patients: “You could be sitting down the road and you could be the best doctor in town, but if no one know you what good is that?”
Editors Note: We noticed this ad in a new medical tabloid this week Radjdeep. Yeah facebook’s pretty good, but if you get too many friends, sooner or later they’ll take those off you and ask you to pay . Free has to be a good price for a print ad? BTW, if you’re reading this you can get a free online one as well by clicking into our Submit Content buttons.
