There’s nothing that turns people on more than talking about organ donation: “Your eyes are so beautiful – surgeons should harvest them”. To capitalise on all that sexiness, dating app Tinder has partnered with Britain’s National Health Service (NHS) to raise awareness about organ donation. Tinder users will still be able to swipe right when […]
There’s nothing that turns people on more than talking about organ donation: “Your eyes are so beautiful – surgeons should harvest them”.
To capitalise on all that sexiness, dating app Tinder has partnered with Britain’s National Health Service (NHS) to raise awareness about organ donation.
Tinder users will still be able to swipe right when they spot another user they fancy, as a step towards chatting with them.
But if they swipe right on the profiles of any of the UK celebrities taking part in the new campaign, they will receive the message:
“If only it was that easy for those in need of a life saving organ to find a match.”
They will then be prompted to sign up to the NHS Organ Donor Register. According to the NHS around 7,000 people are currently on the transplant waiting list in Britain.
“With the help of these bespoke profiles on Tinder, we’ll grab people’s attention and throw a spotlight on the importance of organ donation,” said Sally Johnson, NHS director of Organ Donation and Transplantation.
“Joining the register takes only a couple of minutes — about the same amount of time as a few swipes on Tinder.”
The celebrities involved in the campaign include the gold-medal-winning taekwondo Olympian Jade Jones, and TV stars Jaime Laing, from Made in Chelsea, and Gemma Oaten, from Emmerdale.
Possible chat up lines on Tinder relating to organ donation:
- “I’d offer to buy you a drink, but it might affect the transplantability of your liver.”
- “Your eyes are so beautiful.. surgeons should harvest them”
- “You’ve got such a big heart. Can my cousin have it when you’re done?”
