A fashion brand has made a laughable attempt at jumping on the pandemic marketing bandwagon…
Welcome to The Back Page where we share today’s top weird, light-hearted and ridiculous medical news… First up, a fashion brand has made a laughable attempt at jumping on the pandemic marketing bandwagon…
Fitness fashion brand Lorna Jane has come under fire for trying to cash in on the pandemic panic by releasing a line of antiviral activewear.
The sci-fi-sounding ‘LJ Shield exclusive technology’ was released with much fanfare on the company website this month, claiming to protect wearers against bacteria and viruses – including the troublesome COVID-19.
“Odor causing bacteria, mold and infectious diseases like COVID-19 can remain on hard surfaces for up to 96 hours, but with our new fabric treatment, LJSHIELD, they cannot be transferred to your Activewear,” the website stated.
“Any bacteria that comes in contact with the fabric is terminated when it comes in touch with the LJ Shield particles.”
Some of the COVID-19 related science-babble appears to have been removed from the website since the marketing campaign was criticised by RACGP president Dr Harry Nespolon on the ABC’s triple J HACK.
“If you spray their product onto any fabric and expect that it will act as a ‘shield of protection’ for you by breaking through the ‘membrane shell of any toxic diseases’ I have some bad news for you — this will not happen,” he said.
“The only thing that will be ‘terminated’ by the ‘shield particles’ is the money in your bank account.”
The government body that regulates false advertising in healthcare settings, the TGA, is now looking into this claim, according to Hack.
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